Founded in 2010, Tipalti offers accounts payable, procurement, and payment automation software across 196 currencies.
Up until 2019, their focus was on the growth of non-branded traffic. It was a very successful strategy that led to a 5x increase in non-branded traffic over the first year. At this point, the challenge evolved into an optimization challenge, converting the high traffic volume into leads, opportunities, and paying customers.
While Tipalti had an existing CRO agency that had helped them run tests, there was a lack of buy-in for CRO. As such, experiments could be impacted by the red tape of the approval process from stakeholders across the business. These challenges meant they had outgrown their original agency.