Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Conductrics

Rule-based and algorithmic (contextual bandit) targeting that reacts to in-session behavior, not just page loads.

Experience delivery
E-commerce, B2B, SaaS, Media & subscriptions

The vendor’s claim

Conductrics triggers personalization based on specific user interactions (such as opening a cart or scrolling a specific element into view) rather than on page loads alone, and uses contextual Multi-Armed Bandits with Thompson Sampling to dynamically allocate traffic toward best-performing variations.
Source

Where it’s strong

  • Combines explicit rule-based targeting with contextual multi-armed bandits using Thompson Sampling to shift traffic toward better-performing variants in real time
  • Triggers fire on specific interactions (cart-open, element scroll-into-view) rather than only on page load
  • Decisions are exposed as human-readable decision trees, and the platform is SOC 2 Type 2, GDPR, and HIPAA compliant

Where it runs out

  • No G2 reviews or public pricing found. Custom quote only, making it hard to benchmark cost or read independent user feedback
  • A bandit optimizing traffic allocation can quietly erode a true fixed holdout if teams don't explicitly configure one

Best for

Teams who want on-site experience selection they can explain and audit, not a black-box recs carousel.

Questions before you buy more of it

  • Can we keep a true default while the bandit runs, or does it always reallocate toward the leader?
  • Does the decision fire in the page, or only as a popup?

Connected applications

Campaign message match

The page keeps the promise the ad made.

The ad made a promise the page doesn't keep.

Three-intent treatment inside one test

Low: stay out of the way. Medium: a nudge. High: go all in.

They said why they came. You showed the homepage.

Goal-first first screen

The next page is built around the job they just named.

They said why they came. You showed the homepage.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.