Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Constructor

Ecommerce search and recommendations platform that optimizes recs against a chosen business KPI using clickstream data and merchant rules.

Recommendations and search
E-commerce, Marketplace

The vendor’s claim

Drive upsells and increase RPV with hyper-personalized product recommendations, optimized toward the outcomes you track, such as RPV, conversion, average order value, or retention.
Source

Where it’s strong

  • Recs are tied to an explicit, selectable optimization target (RPV, conversion, average order value, or retention) rather than a generic relevance score
  • Nine distinct recommendation logic sets, with merchandiser-controlled 'searchandizing rules' per pod, so a human can override the model per placement
  • G2 reviewers score Product Recommendations at 9.8-10.0 and note support for detail-level personalization (e.g., tailoring by stated preferences like inseam or location)

Where it runs out

  • G2 reviewers note recommendations were 'initially very poor' out of the box and needed added business rules to work as intended. Real setup overhead, not plug-and-play
  • KPI-optimized recs need enough traffic and event volume to train against; low-traffic catalogs won't see the reinforcement-learning benefit quickly
  • Uses reinforcement learning to continuously test and improve, which means the model is always shifting. A holdout has to be maintained deliberately or the baseline drifts

Best for

Commerce teams with real traffic and a merchandising function willing to actively tune rules pod-by-pod, not a set-and-forget team.

Questions before you buy more of it

  • Which KPI is currently set as the optimization target, and who chose it?
  • What manual rule work did we have to add post-launch to get recommendations to an acceptable baseline?

Connected applications

Intent-weighted search ranking

Results respect the query, then history. Not the other way around.

They searched for something specific. You showed bestsellers.

Inline job complement

One missing piece, named, in the cart.

The cart is missing the thing that goes with it.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.