Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

LimeSpot

On-site recommendations plus adaptive headlines, banners, and collections for Shopify, BigCommerce, and SHOPLINE stores.

Recommendations and search
E-commerce, Marketplace

The vendor’s claim

Automatically adapt headlines, banners, CTAs, or any HTML section based on customer preferences and behavior.
Source

Where it’s strong

  • Adapts headlines, banners, CTAs, or any HTML section based on customer preferences and behavior, not just a recs widget
  • Can 'shapeshift' collections per audience segment to pin certain products and sort differently
  • 4.6 stars across 507 reviews on the Shopify App Store. An independent signal of real merchant usage

Where it runs out

  • Marketing and much of the product is scoped to Shopify, BigCommerce, and SHOPLINE. Not a universal platform
  • No active G2 profile found as of this research, so third-party validation outside the Shopify App Store is thin

Best for

Commerce teams on Shopify/BigCommerce whose personalization is the page in front of the shopper, not the email after they leave.

Questions before you buy more of it

  • Where is the holdout for a shapeshifted collection?
  • Can merchandising pin or suppress when stock says so?

Connected applications

Session-first recommendations

This visit's job outranks last year's purchase.

They're ready to buy something new. You keep selling last time.

Inline job complement

One missing piece, named, in the cart.

The cart is missing the thing that goes with it.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.