Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Uniform

Edge-delivered, component-level personalization and testing for composable front ends.

Experience delivery
B2B, SaaS, Media & subscriptions, E-commerce

The vendor’s claim

Uniform personalizes and tests any experience at the edge on any CDN: decisions resolve in under 50ms with no flicker and no third-party script tax; targeting works from first visit using location, device, campaign, and time-of-day signals.
Source

Where it’s strong

  • Personalization decisions resolve at the CDN edge in under 50ms, on Akamai, Cloudflare, Vercel, or Netlify, avoiding third-party script flicker
  • Targets individual components (e.g., a hero) rather than forking the whole page, so unrelated page elements stay static
  • Works from first visit using contextual signals (location, device, UTM, time of day) before any behavioral profile exists, with A/B testing on the same infrastructure and per-component uplift/significance reporting

Where it runs out

  • Requires a composable front end (React, Next.js, Svelte, Vue, Astro, Angular). A traditional monolithic CMS site won't get the edge benefit
  • Public review coverage is thin: no substantial G2 review base as of a September 2026 check, so most proof points are vendor case studies (Telus, VyStar) rather than independent reviews

Best for

Headless/composable sites that want on-site personalization without a third-party flicker or origin round-trip.

Questions before you buy more of it

  • Can we hold out a true default at the component level, not just at the page?
  • Who owns a signal or resolves the conflict when two experiences both match the same visitor?

Connected applications

Campaign message match

The page keeps the promise the ad made.

The ad made a promise the page doesn't keep.

Goal-first first screen

The next page is built around the job they just named.

They said why they came. You showed the homepage.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.