Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Userpilot

In-app flows, checklists, and multi-channel workflows targeted by behavior and segment, built without code.

In-product adoption
SaaS, B2B

The vendor’s claim

No-code canvas for multi-step journeys mixing in-app content and email, with conditional branching on behavior, properties, NPS, segment membership, and page visits.
Source

Where it’s strong

  • No-code canvas builds multi-step journeys mixing in-app content (modals, tooltips, checklists, surveys) and email in one flow, with conditional branching on behavior, user properties, or segment membership
  • Triggers fire on real-time product events or time delays, not just page load or login
  • G2 reviewers rate behavior-responsive messaging highly and single out flexible personalization as a consistent strength

Where it runs out

  • G2 reviewers report segmentation/targeting rules can be confusing and hard to manage as they multiply
  • Vendor marketing pages are heavy on outcomes and light on documenting targeting mechanics. The specifics live in product/docs pages, not the pitch

Best for

Product teams who need first-step and resume experiences triggered by real product behavior, without an engineering queue.

Questions before you buy more of it

  • Can the user dismiss this forever?
  • Does it fire on the failing step, or on every login?

Connected applications

First-step empty state

After pay, one useful action. Not a product tour.

They paid. Then they never started setup.

Resume the unfinished step

Stalled setup gets the next step, then silence.

They started setup, then disappeared mid-step.

Help after repeated failure

The same error three times is a product problem wearing a person's face.

The same setup step keeps failing.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.