Research recipe
Mobile Experience Optimisation
The problem, in the customer's voice
What this recipe does
Mobile traffic is large but converts well below desktop, and the team can't tell whether it's layout, speed, forms or intent. Begin by isolating the mobile segment in analytics to size the gap and locate it, then watch mobile session recordings and heatmaps to see the cramped taps, mis-hit buttons and scrolling that numbers alone hide. Form analytics exposes where mobile input breaks down, and an on-site poll catches frustrations in the moment. Validate fixes in usability sessions run on real devices, not a shrunken desktop window.
The method sequence
Explore
Isolate the mobile segment to size the gap, then watch what the numbers hide.
Focus
Expose where mobile input breaks down, and catch frustrations in the moment.
Validate
Test fixes in sessions run on real devices.
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