Validating a Redesign Before Build

A big redesign is about to be built and the risk is shipping months of work that performs worse than what it replaces. This recipe front-loads the validation. A five second test checks whether the new design communicates its point at a glance, a preference test weighs it against the current version, and copy testing pressure-tests the words carrying the message. Prototype and moderated usability sessions then confirm people can actually complete the core tasks, so the redesign earns its place before a developer touches it.

Focus

Check the new design communicates its point, and pressure-test the words carrying it.

• 5 Second Test
• Copy Testing

Validate

Weigh it against the current version, confirm people can complete the core tasks, then prove it live.

• Preference Test
• Prototype Testing
• Moderated Usability Studies
• A/B Testing