Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Bloomreach Ecommerce Search

AI-driven ecommerce search and discovery platform (Loomi AI) that personalizes ranking, recommendations, and merchandising from first-party shopper data.

Recommendations and search
E-commerce, Marketplace

The vendor’s claim

Loomi AI captures every search, purchase, click, return, preference, and detail on each shopper, and continuously readjusts search result sequencing based on behavior.
Source

Where it’s strong

  • Continuous behavioral ranking: a Canadian Tire executive is quoted describing Bloomreach as constantly tracking user behavior and readjusting the search results sequence
  • Loomi AI targets null-result elimination, synonym generation, and autosuggestions, not just top-of-funnel search
  • Bundles search with merchandising rules and a revenue dashboard, so ranking and boosting live in one admin surface

Where it runs out

  • Discovery, Engagement, and Content are sold and run as three separate products with separate admin interfaces. G2 reviewers describe them as feeling like separate companies under one brand
  • No public pricing; third-party estimates put Discovery-only at $60K-$120K/yr, with 3-9 month reported implementation timelines
  • Revenue-lift language ("20% or more") is vendor-reported, not independently audited

Best for

Retailers with enough engineering and merchandising headcount to run a dedicated search stack, not teams wanting a lightweight bolt-on.

Questions before you buy more of it

  • Are we buying Discovery alone, or paying for Engagement/Content modules we won't use?
  • Do we have a ranking holdout to separate Loomi's lift from normal seasonality?

Connected applications

Intent-weighted search ranking

Results respect the query, then history. Not the other way around.

They searched for something specific. You showed bestsellers.

Pick up where you left off

Restore the search, the filter, the page.

They came back mid-search and had to start over.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.