Experimentation / CRO

Experimentation and Testing Programs acknowledge that the future is uncertain. These programs focus on getting better data to product and marketing teams to make better decisions.

Research & Strategy

We believe that research is an integral part of experimentation. Our research projects aim to identify optimization opportunities by uncovering what really matters to your website users and customers.

Data and Analytics

90% of the analytics setups we’ve seen are critically flawed. Our data analytics audit services give you the confidence to make better decisions with data you can trust.

Personalization tool

Kameleoon Audiences

Experimentation platform with an AI Predictive Targeting feature that scores each visitor's likelihood to convert (0-100) and lets you target or exclude by that score.

Experience delivery
E-commerce, Media & subscriptions, SaaS, B2B

The vendor’s claim

The AI model needs 7 days and 100,000 visits by default before it becomes operational; during the learning phase the likelihood-to-convert condition stays inactive and the segment relies on other active conditions.
Source

Where it’s strong

  • Propensity scoring runs via a single script, with no separate data project required
  • Falls back to your other targeting conditions while the model is still learning, so a segment doesn't break during ramp-up
  • Predefined likelihood bands (Very low to Very high) or a custom 0-100 range for finer control

Where it runs out

  • The model needs 7 days and 100,000 visits by default before it activates. Not viable for lower-traffic sites or short campaigns
  • Docs don't describe a formal on/off toggle for the AI condition mid-test; it just falls back to other conditions rather than offering a clean disable
  • G2 reviewers note a real learning curve, and that complex tests often need developer help

Best for

Teams who want one vendor for tests and audience experiences and already clear 100k+ monthly visits.

Questions before you buy more of it

  • Can we turn predictive off and still run the test, or does it just silently fall back to other conditions?
  • Do we have the traffic (100k+ visits/7 days) to make the propensity score meaningful, or will it stay in learning mode?

Connected applications

Recommended plan chooser

Pricing helps them choose, instead of staring.

They keep opening pricing and never pick a plan.

Objection-aware product page

Repeat viewers get proof, not pressure.

They keep coming back to the same product. They still won't buy.

Compare it in the hub

Put up to three tools side by side, or start from the customer situation you want to personalize.