Research recipe
Acquisition Research
The problem, in the customer's voice
What this recipe does
Paid traffic is arriving but converting poorly, and it is unclear whether the problem sits in the ads, the landing pages, or the match between the two. This recipe connects acquisition spend to the on-site experience so you can improve ROAS rather than simply cut budget.
Ads analysis and analytics data analysis set the quantitative picture: which campaigns and channels underperform, and what those visitors do once they land. A UX heuristic review flags likely friction on the landing pages, and a 5 second test reveals whether the first impression and message match the promise made in the ad. The data shows where the leak is, the qualitative methods suggest why, and optimisation effort lands on the right page with the right message.
The method sequence
Explore
Set the quantitative picture: which campaigns underperform, and what those visitors do once they land.
Focus
Flag likely friction on the landing pages themselves.
Validate
Check the first impression matches the promise the ad made.
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