Research recipe
Traffic Quality & Channel Fit Research
The problem, in the customer's voice
What this recipe does
Traffic is growing but the visitors arriving aren't the ones the business is built for, and everything downstream pays for it. This recipe works out where the misfit traffic enters and what it costs. Behavioural data shows which sources send visitors who bounce, stall or never return, CRM data shows which sources actually produce customers, the ads layer shows which campaigns and queries are buying the mismatch, and the sales floor tells you what a wrong-fit visitor sounds like. Panel message testing then checks that sharpened targeting and positioning reach the right people before more media spend follows the fix.
The method sequence
Explore
See which sources send visitors who engage and which send visitors who vanish, and which actually produce customers.
Focus
Name the campaigns and queries buying the mismatch, and hear what a wrong-fit enquiry sounds like.
Validate
Test the sharpened who-this-is-for message before spend follows it.
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