Analysis of website analytics data to determine overall performance, performance by segment, e.g. device, channel, user type, analysis of on-site behaviour or digging into the impact a specific element or piece of functionality has on performance and user experience.

Analysis of data housed within existing CRM (Customer Relationship Management) tool / database, e.g. Salesforce, Pipedrive, etc. to understand customers and potential customers challenges, pain points, blockers, decision making process, etc. on a large scale and identify nuances between different customer types.

Analysis of ads data within Google Ads, Facebook ads, Instagram ads, etc, focused on performance, CPC, Impressions, Clicks, Cost, with the aim of identifying which campaigns and ads are underperforming.

Sales / Customer Support interviews involve running 30 minute to 1 hour sessions with members of the sales team and/or the customer service team, either in person or remotely on Zoom, Teams, etc. Team members are recruited via email, either directly or through a client point of contact. These interviews draw on the internal teams who interact with customers every day, uncovering customer motivations, FUDs and frictions. This tribal knowledge from sales and customer service can then be applied to improve the website.

A form of user research focused on website copy and written content. A sample pool of users are recruited and asked to review excerpts of copy. They are then asked to answer a series of questions to assess their level of understanding, outstanding questions and next steps. Our recommended copy testing tool is Wynter.