Market Blind Spot Research

A competitor review involves reviewing the website UX of your competitors, using the UX heuristic principles, to help gather an understanding of the market/industry, identify trends, gather inspiration and compare the user experience to the client’s website.

A competitor review could also include review of the competitor's offering, pricing and overall proposition, to gather an understanding of the industry and identify opportunities.

Structured analysis of the reviews the market has already written on review platforms, app stores and marketplaces, for the brand and for its competitors. Mining the text surfaces recurring praise, complaints, feature language and switching triggers, in the reviewers' own words.

Systematic monitoring of what people say about a brand, its competitors and its category across social platforms, forums and communities. It captures the unprompted voice of the market: the words people use, the complaints and praise they volunteer, and how the conversation shifts over time.

Reading a whole category's public material with an AI model: competitor sites and pricing, what incumbents tell investors on earnings calls, and what customers say in reviews and forums. The model is asked questions that force thinking rather than summary, then one go-to-market angle is attacked over several rounds, each bringing new evidence, until what is left holds up. The output is a hypothesis to test with buyers, not a finding.

A form of user research focused on website copy and written content. A sample pool of users are recruited and asked to review excerpts of copy. They are then asked to answer a series of questions to assess their level of understanding, outstanding questions and next steps. Our recommended copy testing tool is Wynter.

Usually 30 minute - 1 hour sessions run on a one-to-one basis either in person or remotely on Zoom, Teams, etc. Customers are recruited via email database and should ideally be incentivized for their time, e.g. a discount code or gift card.