Analysis of website analytics data to determine overall performance, performance by segment, e.g. device, channel, user type, analysis of on-site behaviour or digging into the impact a specific element or piece of functionality has on performance and user experience.

Session recording analysis involves watching recordings of real users interacting with the website, using a tool added into your website code. Recordings show the pages users view, where they scroll and click, and their mouse movements. It's also possible to see things like "rage clicks" where a user clicks on something multiple times in frustration.

Card sorting involves participants sorting and labeling website content (which is represented on "cards") into groups that make sense to them. The data from all participants can then be combined to identify the core groupings, labels, and any anomalies. This data can be used to inform the structure of a website's navigation.

Tree testing involves replicating a website navigation (existing or proposed) in a link "tree". Recruited participants are then set tasks to find specific content or information within the link tree. This provides data on how easy specific content is to find within the navigational structure.

Use a sample pool of participants who match your target audience. Watch and listen as they walk through your site and perform tasks set by you, designed to emulate your core user journey or area of focus. Tasks and questions are set up within an external tool, meaning participants complete the session independently in their own time, thinking out loud as they go. Once complete, the recording of their screen, voice over (and sometimes webcam image) will be accessible within the tool for analysis.