Research recipe
SEO & Search Intent Research
The problem, in the customer's voice
What this recipe does
The customers who most need what the business does are searching for it in their own words and finding someone else. This recipe closes the language gap between how customers describe the problem and how the site describes the solution. Search data shows which intents the site is absent from and which rankings never earn the click, interviews surface the vocabulary customers actually use, and a review of the winning results pages shows what earning each intent takes. A glance test on the landing experience then confirms the click pays off before content investment scales. Search intent match is message match's organic twin.
The method sequence
Explore
Map which intents the site is absent from and which rankings never earn the click.
Focus
Learn the words customers use for the problem, and see who owns each intent today.
Validate
Confirm the landing page pays off the query at a glance.
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