Value Proposition & Messaging

Interviewing or chatting with AI-generated personas built from an audience description, and sometimes from your own research and customer data. The output reads like interview transcripts, but no real customer is involved, so every finding is a hypothesis to test with people.

Usually 30 minute - 1 hour sessions run on a one-to-one basis either in person or remotely on Zoom, Teams, etc. Customers are recruited via email database and should ideally be incentivized for their time, e.g. a discount code or gift card.

A customer survey sent out via email to your customers (ideally segmented by customer type, e.g. new customers, recently lapsed customers, VIPs, etc). Typically the goal of a customer survey is to understand customers perception of your product/service, to understand what problem/s your product/service solves for them and any improvement areas based on their experiences.

A competitor review involves reviewing the website UX of your competitors, using the UX heuristic principles, to help gather an understanding of the market/industry, identify trends, gather inspiration and compare the user experience to the client’s website.

A competitor review could also include review of the competitor's offering, pricing and overall proposition, to gather an understanding of the industry and identify opportunities.

A form of user research focused on website copy and written content. A sample pool of users are recruited and asked to review excerpts of copy. They are then asked to answer a series of questions to assess their level of understanding, outstanding questions and next steps. Our recommended copy testing tool is Wynter.

We use a sample pool of target participants and analyse their responses to a series of questions after they look at a page for a limited time (typically 5 seconds). This helps us gather feedback on the copy, UI, clarity/motivation on next action etc. Five second tests allow us to gauge what information and impression users derive from a design within the initial five seconds of viewing the page. This helps us understand the effectiveness of the design and the messaging.

On-site polls are very short surveys that appear on your website for website users to answer. They are typically made up of 1-2 questions (since it is important not to disrupt the user journey). These can be open or closed questions, depending on the research objective. On-site polls can be run site wide or on specific pages, and can be triggered on a range of behaviours such as time on site / page, scroll depth and exit intent (on desktop).