Research recipe
Product Page Optimisation
The problem, in the customer's voice
What this recipe does
People reach the product page but don't add to basket, and it's unclear whether the blocker is information, doubt or price. Analytics shows how product pages perform relative to each other and where attention stops, while recordings and heatmaps reveal which content people seek out, skip or expand. On-site polls and a short survey draw out the unanswered questions and hesitations that hold a purchase back. Usability sessions then confirm whether a revised page actually resolves them, so the changes address real doubt rather than guesswork.
The method sequence
Explore
Compare product-page performance and see where attention stops.
Focus
Draw out the unanswered questions and hesitations.
Validate
Confirm the revised page resolves real doubt.
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