Want higher revenue from the traffic you’re already getting?

Don’t pour more ad spend into a leaky funnel. Let our optimization team find & fix the weakest spots in your website, purchase flow, and reporting data—so you get the wins you want.
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“We had previously engaged with some of the biggest UX and CRO agencies in the country but it felt like they hadn’t even been on our website. Speaking to you guys, you’d already identified some issues on our very first call. We knew we were talking to the right people."
Alexander Robinson, Director, PMO at RevZilla
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Who benefits from conversion rate optimization?

Businesses that stand to gain the most from continuous CRO usually have a:

● Monthly online revenue higher than $1,000,000 (or your leads are worth as much).
● Monthly traffic of at least 100,000 unique visits per month.

That’s the floor, not the ceiling. The more revenue and traffic you already have, the greater your potential ROI from our CRO program.

If you’re a smaller company that doesn’t meet the above, but you still want to optimize your website, check out our research program instead.

What will my conversion rate optimization program look like?

Your CRO program considers not just your website but the entire customer journey. We test the big strategic questions you have around pricing, proposition, and the journey itself, to drive bigger revenue uplifts.
Month One: Conversion Research

Experimentation Maturity Audit

Our experimentation maturity audit evaluates your current performance in CRO and identifies areas that need improvement. We run surveys across your team to gather feedback on:
●  Customer experience strategy & culture
●  People & skills
●  Process & methodology
● Data & tools
This helps us build a CRO roadmap to improve areas of weakness.

Program Kickoff

We bring together people from across your business for a kickoff workshop. Sharing knowledge about the program, and aligning the CRO objectives with wider business goals. Going forward our team of specialists can work with minimum input from you, or work in a more collaborative way to help upskill your team, depending on your needs.

Discovery

We audit your testing and data-collection tools to ensure we have reliable data across your digital customer journey.

Training

We give your team access to CXL Institute training courses to fill any gaps in their CRO know-how.

Customer Research Sprint

We kick off your first research sprint which happens throughout your program. We pick different research methods based on our aims. Method including;
●  Heuristic evaluations
●  Copy testing
●  Usability research
●  Data mining and analysis
●  Mouse tracking & heat map analysis
●  Card sorting and tree testing
●  Surveys, interviews, and moderated research sessions
●  Social listening
● Competitive analysis
Insights from the customer research are used to create hypotheses for tests and inform the persona and customer journey map.

Experimentation

We get down to testing straight away, tackling the issues we’ve identified on your website.
Month Two: CRO Strategy and Planning

Prioritization

We prioritize the hypotheses using our PXL framework which considers potential impact and ease of implementation. Prioritization takes into account the customer research, your overall commercial strategy, and your CX vision.

Conversion optimization roadmap

We create your roadmap based on the maturity audit findings, prioritized hypotheses, and the CX vision.

Ideation sessions

We develop creative test treatments using consumer psychology and UX design principles to give your experiment the best chance of success.

Experimentation

We ramp up the number of experiments we conduct. You’ll get more than basic UX testing too as we run strategic tests around pricing, monetization flows, digital journeys, product, and more.
Month 3+: Continued Conversion Optimization

Research

Ongoing customer research sprints are used to draw fresh insights.

Scaling up experimentation

We increase the number of experiments we run. You’ll be able to review the results via the experiment scorecards, or in our weekly calls.

After month 3 we continue with experimentation and research cycles. At the end of the initial 6-12month program, we re-evaluate the level of maturity within the business along with the financial results.

Case Studies

$1.5 million in additional revenue

For Procter & Gamble brand, Native, by experimenting and improving their customer experience.

0-100 experiments

We helped MongoDB embed an experimentation culture that took them from no testing to running 100 tests per year.

$2M additional revenue

A single research-backed recommendation for RevZilla delivered $2M in annualized revenue.

“Speero has been an indispensable resource for us to lead our CRO program. Our investment and ROI with them is one that I wish I could get everywhere else we spend our money. Highly recommended with no reservations.”

Justin Winters, CEO of Diamond Candles 

Customer experience strategy & Optimization FAQs

Why is conversion rate optimization important?

Conversion rate optimization is important for several reasons:

● CRO is a scientific and systematic method to improve revenue.
● It prevents you from doing something that harms conversions or wastes resources on things that don’t have a positive impact. 
● Enables you to understand your customers at a deeper level.
● Promotes data-driven decisions rather than decisions based on gut instinct.

What is a realistic conversion rate?

Your conversion rate depends on a variety of factors, which range from your industry, types of products or services, price point, and brand to your traffic sources, and user experience. For this reason, it’s difficult to define a realistic ‘one-size-fits-all’ conversion rate. 

The main thing is to ensure you are progressing and moving forward each day. Plus it’s important to remember that your conversion rate is a good guide metric but it doesn’t always lead to higher revenue.  

How long should you let conversion rate optimization experiments run?

Our experiments typically run for one to two business cycles. We recommend running tests for a full week at a time, so for example 7, 14, 21 days, etc. But this is always customized based on the test and client. Before we run a test we will calculate the minimum detectable effect or MDE which is the smallest change we can significantly measure, typically with a confidence level of 95%. This helps us to calculate the amount of traffic and conversions we need to see in each of the different variations for the test to be concluded.

What ROI can I expect?

Our main goal here at Speero is to make your customers happy and give you the best ROI we possibly can. We aim to provide you with 2-5 times your investment. 

Our experience speaks for itself. We have worked with clients for over 6 years, who are still getting ROI as a result of working with us. 

What areas can you experiment on?

When you’re looking to increase your revenue, why stop at just your website? The principles of scientific experimentation can be applied to pretty much any part of your business. You can run experiments on things such as:

● Apps
● Digital products
● Pricing
● Business propositions
● Websites
● Product packaging
● Business processes
● Store layouts
● Ads
● Email

To get the most out of your experimentation work we recommend that you consider the end-to-end customer journey rather than specific touchpoints in isolation.

What is the conversion rate optimization process?

Our conversion rate optimization process starts by performing in-depth research throughout the customer journey. We use a range of research methods from our ResearchXL methodology. This helps to identify pain points and areas of friction. 

We then form hypotheses based on our analysis of the data and prioritize them keeping the customer and business impact in mind. 

Next, we create innovative test treatments that call on our consumer psychology and user experience design expertise, giving each experiment the greatest chance of succeeding.

Following this, we focus on increasing the number of experiments we run and learnings we make, as well as upskilling internal teams and improving the culture of data-driven decision making.

Which metrics should you track in conversion rate optimization?

Conversion rate optimization is quite a misleading term because it isn't (and should) only be about conversion rates. If you only focus on the number of conversions, you might find you raised the conversion rate but also increased returns or decreased AOV–negatively impacting revenue overall. Therefore you should always track conversion rate alongside revenue. 

There are also ‘guardrail metrics’ that can be indicators of success such as program ROI (deducting the costs of the experimentation program itself), AOV, and repeat purchases.

Should CRO be a one-off project or an ongoing project?

Conversion rate optimization should always be an on-going project. If you’re not moving forward you’re falling behind.

CRO allows you to push past your competition and hopefully encounter the fun problem of hitting your local maximum. 

Don’t worry, Speero works with many advanced CRO clients who have been optimizing their experiences for years’. We can help you innovate and continue to push the boundaries of your existing experience.

Why do you need to test hypotheses?

A hypothesis is a statement that sets out the problem and the potential solution. It condenses your research findings into a single statement, which helps you focus when developing the test variant or ‘solution’ in more detail e.g a paper wireframe. 

A hypothesis statement should follow the below format and should be testable and measurable;

If [we do X], then [we expect this result], because [the rationale based on research insights].

Talk to a Speero expert

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