Process & Methodology

Sideshow EP4: How does the structure of our organization influence how well we experiment?

Explore four experimentation org structures - product-operating and feature-operating, centralized and decentralized - and how they help you experiment better.

Sideshow EP3: Strategic Finance and Experimentation - Are You Wasting Money on Wrong Experiments?

Explore why experiment is a forward-looking investment, how finance can help you translate results into ROI language, and how to align tests with top-down goals

CoE Interviews Part 10: Marty Cagan - Get Your Head Out of the Sand

Explore why Marty Cagan says you need to get your head out of the sand and stop running low-risk optimization, if you want real innovation

How to create an optimized experimentation strategy using the ResearchXL model

Why Ladbrokes is decentralizing their CRO operations

CRO vs. CXO vs. Experimentation