Data Analytics

Why Linear Funnels Are a Simplified Reality and What to Do About It

The Problem with (Most) A/B Test Calculators—and the Features that Matter

Don't be fooled by deceptive data

Experimentation Metrics That Matter

How Much Data Do You Need to Be Data-Driven?

How to Analyze Your A/B Test Results with Google Analytics

Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

Pitching a Data Strategy? Here's How to Ensure the C-Suite Says “Yes.”