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CoE Interviews Part 6: Hitting the JIRA Wall–Why Waterfall Fails Experimentation and What Works Instead

Explore whether to go along with a product operating or project management model, or if CoE is your solution.

Center of Excellence Interviews Part 5: How CoE can work like a Charm in a Brand with 6K Employees

Luis Trindade shares how Farfetch CoE handled scaling across 6,000 employees and several countries by teaching teams to run their own experiments, rather than centralizing all execution.

Center of Excellence Interviews Part 4: Why One Structure Doesn't Fit All Companies

Tired of structural debates for your experimentation team? A seasoned pro who's managed 10 programs shares the blunt truth: it depends on your company's culture and incentives, not unicorns. Discover why a CoE can be a 'double-edged sword' and what really makes it work

What A/B Test Developers Really Want in A/B Testing Tools (It’s Not Just Features)

Everyone says devs are picky about tools, but that undersells it—they're ruthlessly practical. When deadlines are tight, stakeholders are circling, and the backlog never shrinks, no one's wasting time on clunky platforms or learning curves that feel like onboarding into a new job.

Center of Excellence: Change Starts Everywhere

This post breaks down how change management works at both ends of the spectrum, what a Center of Excellence actually looks like inside different orgs, and how to make experimentation easier, faster, and more collaborative.

How to Host an Internal Experimentation Summit in Your Org

See what BBC, City Circuit, Zalando, and Delivery Hero say about experimentation summits, including all the tips and a free, ungated checklist.

Optimizing beyond conversion rate

How to Get Your Company to Really Care about Your Customers

Experimentation VS Product Operating Models

What if growth wasn’t confined to product development but became the foundation of your entire business? Experimentation-Led Growth transcends traditional models, fostering adaptability and innovation in every department.

Scaling Wins: Why Experimentation is the Future of Business Growth

With endless competition, mountains of data, and countless options to think about, businesses face a critical challenge: How do you make smart, decisive moves that keep you ahead of the pack, without getting bogged down by complexity or losing sight of your goals? And then how do you do this for teams of people, how do you scale this approach?

Why Mature Programs Grow Faster: Speero + Kameleoon Original Research

Businesses with mature testing programs are 69% more likely to grow significantly. Read to find out why and how you can do it yourself.

Three Key Steps to Launching CoE

Learn how to build CoE model through defining and standardising the experimentation model, planning for people, and establishing governance.

How to Scale Experimentation in Different Structures, Organization Designs, and Operating Models

Learn how each operational and organizational model behaves and influences your scaling efforts. Understand their pros and cons and you'll scale faster, even without increasing headcount. Better still, you won't stress yourself with limitations in your current approach. Knowledge is power.

How to Build CoE with the Right Tech, Process, and Contract

Learn how to build a Center of Excellence with the right tech, process, and contracts, just like Stewart Ehoff did for RS Group.

Can AI Create Websites and UI and Take Over Experimentation Designer’s Jobs?

Learn more about if and how AIs can replace designers and generate the whole website, including code, images, copy, and even UX.

13 SaaS Pricing Models You Can Test to Optimize Growth and Monetization

Learn more about how to test and optimize 13 SaaS pricing models, including needed research and their strengths and flaws.

How to Create a Revenue-based Experimentation Program For eComm

Learn more about how to create a revenue-based experimentation program for ecomm, quick and easy. A simple way to ensure you speak in C-level language—revenue.