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How to Run a High Velocity Testing Program
How to Prioritize Your A/B Test Ideas
The Retention Economy and Why it Matters
How to Nail Your First 90 Days as a CX Director
Pitching a Data Strategy? Here's How to Ensure the C-Suite Says “Yes.”
How Codecademy Saw 5X Growth with Strategic Testing
Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”
10 Things that 3 Customer-Centric Brands Get Right
How to Get Your Company to Really Care about Your Customers
Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
The 2019 State of Conversion Optimization Report
How to Structure Your Optimization and Experimentation Teams
How to Analyze Your A/B Test Results with Google Analytics
9 Lessons Learned from Running a CRO Agency
How Much Data Do You Need to Be Data-Driven?
Pricing Page Optimization: How to Order Pricing Plans [Original Research]
The Presentation of Your Value Proposition Matters [Original Research]
Which Types of Social Proof Work Best? [Original Research]
Which Visual Cues Work Best To Drive Attention? [Original Research]
How Does Product Copy Format Affect User Engagement? [Original Research]
How Product Image Size Affects Attention and Engagement [Original Research]
32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents
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