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4 Mental Models to Help You Conduct Voice of Customer Research

Understanding Personas: how they work, and when they fail

How to create a data informed view of your customer journey

Optimizing beyond conversion rate

When should an experimentation program use custom integrations over plug and play integrations?

The Ultimate Guide to Moderated User Research

Why do tactics, best practices, and even data fail?

Why you need to think about Customer Experience Optimization

The Problem with (Most) A/B Test Calculators—and the Features that Matter

Anatomy of a Web Form: The common building blocks and what to look out for when optimizing

Don't be fooled by deceptive data

Experimentation Metrics That Matter

How to Run a High Velocity Testing Program

How to Prioritize Your A/B Test Ideas

The Retention Economy and Why it Matters

How to Nail Your First 90 Days as a CX Director

Pitching a Data Strategy? Here's How to Ensure the C-Suite Says “Yes.”

How Codecademy Saw 5X Growth with Strategic Testing

Cisco’s Experimentation Journey: From “Outsourced” to “Center of Excellence”

10 Things that 3 Customer-Centric Brands Get Right

How to Get Your Company to Really Care about Your Customers

Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

The 2019 State of Conversion Optimization Report

How to Structure Your Optimization and Experimentation Teams

How to Analyze Your A/B Test Results with Google Analytics

9 Lessons Learned from Running a CRO Agency

How Much Data Do You Need to Be Data-Driven?

Pricing Page Optimization: How to Order Pricing Plans [Original Research]

The Presentation of Your Value Proposition Matters [Original Research]

Which Types of Social Proof Work Best? [Original Research]

Which Visual Cues Work Best To Drive Attention? [Original Research]

How Does Product Copy Format Affect User Engagement? [Original Research]

How Product Image Size Affects Attention and Engagement [Original Research]

32 Business and Life Lessons: What I Learned Running Companies on 4 Different Continents

The State of Experimentation Programs 2021