Speero Experimentation Blueprints

Experimentation Operating System (XOS) Blueprints help visualize organizational processes in order to optimize how a business delivers an experimentation program.

They have two parts: 1. they are decision support tools that are built on top of and customized, and 2. are connected with some program or business metric such as research velocity, or decision quality, speed, etc.

We present them as downloadable 'tools' (Figma, Miro, Decks, Docs, Sheets) for you to take, customize, and optimize your program with.

Filter blueprints by pillars of the XOS:

The CRO Process

CRO Process + Client input or approval

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Iterate vs Move On Framework

This is visualization of things to include as part of yoru overall test prioritization framework.

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Test Phase Gate Framework

This is the heart of test and learn, it speaks to both the ritual and corresponding central test doc artifact.

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Test Implementation Checklist

This is meant to be a consideration set if questions and activities to do after you decide to implement a test.

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Org Charts

One of the most challenging questions in experimentation maturity is: how does one structure its experimentation capacity and capability within the org?

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Experimentation Program RASCI Matrix

This framework will give you a reference on how to put together a RASCI (Responsible, Accountable, Support, Consulted, Informed) Matrix to structure a team according to what's most strategic for the program.

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Experimentation Decision Matrix

The result of a test can have little to do with what comes next. So it's important to separate the concepts of 'result' from 'action'

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Validation Methods

Shipping out big site changes without prior validation can be costly for a business and create more problems than solve.

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Why Experiment?

Randomized controlled trials are known from medical scientific research. But since 2000 this scientific approach is also being used to improve and learn from internet pages.

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Program Metrics

Alongside individual experiment goals and metrics, you should be measuring the overall success of your experimentation program.

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Goal Tree Mapping

A goal tree is a logical and hierarchical visual representation of goals, critical success factors, and necessary conditions.

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Solution Spectrum

Solutions aren't created equal. They sometimes are small tweaks, sometimes they are huge bets. This solution spectrum provides language to help categories and communicate what types of solutions the team is working on.

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Should I run Experiments Simultaneously

One of the most asked questions ever: should I run experiments simultaneously? Generally, the answer is yes, you should. If you don't you face multiple worse 'evils'. But otherwise, there is always this decision tree.

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Evolve your prioritization from ICE or PIE to PXL

Most experimentation programs start with prioritizing ideas based on a model like ICE or PIE.If you want to improve your prioritization you move onto PXL Model.

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